ABOUT OUR BRAND
Subject is a Tokyo-based brand proposing pieces defined by the background and construction of their materials.
We use industrial by-products such as GT-R leather, DHL uniforms and airbag fabric, while actively adopting new materials and traditional techniques that pursue function and beauty. What matters is not "where it came from" but "how it was made and how it lives on."
Without relying on the word "sustainable," we want to be a brand whose products speak through the appeal of their materials and the handwork of artisans.
The Subject logo is a symbol of this philosophy: understated, yet with a clear presence.
Not swept along by trends, but facing materials and construction.
That is our style.
Subject is a Tokyo-based brand that explores the intersection of material origin and structural design.
We work with industrial byproducts—such as GTR leather, DHL uniforms, and airbag fabrics—while also embracing innovative materials and traditional craftsmanship to pursue both functionality and beauty
What matters to us is not just where a material comes from, but how it’s crafted and reimagined.
Rather than relying on the word “sustainable,” we let the materials and the hands that shape them speak for themselves.
The Subject logo quietly represents this philosophy—a presence that is subtle, yet unmistakable.
In a world of trends, we choose to focus on material and structure.
That is our style.
Founder (PRODUCER) Profile
Masanaka Sakao
[Career]
2000 Founded LEAPS AND BOUNDS Co., Ltd. (later renamed TATRAS INTERNATIONAL)
2008 Established a local company in Milan, Italy, and launched the brand TATRAS
2017 Opened a flagship store on Via della Spiga, Milan's luxury boutique street (opposite the Dolce & Gabbana main store)
2018 Presented a collection at a Paris Fashion Week contest. 2019 Established a US subsidiary for local sales and PR. The company's own brand centered on luxury down jackets, gradually shifting to a directly operated store model
2023 Stepped down
2023 Founded Seeker Creative Studio Co., Ltd.
2026 Signal Co., Ltd. (planned)
2000: Founding of LEAPS AND BOUNDS Co., Ltd. (later renamed TATRAS INTERNATIONAL)
2008: Established local subsidiary and launched TATRAS brand in Milan, Italy
2017: Opened flagship store on Via della Spiga in Milan, Italy (across from Dolce & Gabbana flagship store), a street lined with luxury boutiques
2018: Presented collection at Paris Fashion Week contest
2019: Established local subsidiary, sales, and PR base in the USA. Focused on proprietary brand, primarily luxury down jackets. Gradually shifted business model to direct-operated store expansion
2023: Resigned
2023: Established Seeker Creative Studio Co., Ltd.
2026: Planned establishment of Signal Co., Ltd
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